CFRE

Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book "Monthly Giving. The Sleeping Giant." She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.

She just co-authored the "Monthly Giving Starter and Marketing Kit" with Donor Perfect, and she’s working on her next book called "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.

New York, July 13, 2009 —  With charitable giving down, more and more nonprofits are dipping into their endowments further reducing their resources -- making a bad situation worse. However, there is one type of giving that hasn't been tapped to its full potential and that's planned giving, which is just another way to raise money in addition to annual donations and grants. Yet, board members and fundraising staff shy away from planned giving programs perhaps because it sounds more complicated than other programs.

Judy Nichols, CFRE, deputy director of external affairs at the Brooklyn Public Library, discusses important trends that are driving philanthropy in a new direction and shares advise for how organizations can prepare for the changes.

GLENVIEW, Ill., June 10, 2009 — Charitable giving in the United States exceeded $300 billion for the second year in a row in 2008, according to Giving USA 2009. Donations to charitable causes in the United States reached an estimated $307.65 billion in 2008, a 2 percent drop in current dollars over 2007.

Fundraisers who think that donors to a capital campaign wouldn’t be interested in supporting their organization otherwise often are missing out on a valuable funding source. Development personnel are finding that, like the old adage says, all ships do, indeed, rise with the tide.

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