New York, July 13, 2009 —  With charitable giving down, more and more nonprofits are dipping into their endowments further reducing their resources -- making a bad situation worse. However, there is one type of giving that hasn't been tapped to its full potential and that's planned giving, which is just another way to raise money in addition to annual donations and grants. Yet, board members and fundraising staff shy away from planned giving programs perhaps because it sounds more complicated than other programs.

Judy Nichols, CFRE, deputy director of external affairs at the Brooklyn Public Library, discusses important trends that are driving philanthropy in a new direction and shares advise for how organizations can prepare for the changes.

GLENVIEW, Ill., June 10, 2009 — Charitable giving in the United States exceeded $300 billion for the second year in a row in 2008, according to Giving USA 2009. Donations to charitable causes in the United States reached an estimated $307.65 billion in 2008, a 2 percent drop in current dollars over 2007.

Fundraisers who think that donors to a capital campaign wouldn’t be interested in supporting their organization otherwise often are missing out on a valuable funding source. Development personnel are finding that, like the old adage says, all ships do, indeed, rise with the tide.

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