Direct Media Inc.

Infogroup to fold companies under one brand
April 28, 2011

Infogroup will reposition its various companies as product lines or services under the Infogroup brand beginning July 1, CEO Clare Hart told Direct Marketing News. As a result, well-known direct-marketing brands, such as Direct Media Millard and Edith Roman Associates, will no longer be used.

The Omaha, Neb.-based company will roll out the new organizational structure and branding on the one-year anniversary of CCMP Capital Advisors' acquisition of the data and services company.

October 11, 2010

The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.

The DMEF Board of Trustees elected Richard Hochhauser, former president and chief executive officer, Harte-Hanks, Inc., as chairman. A marketing veteran, Hochhauser retired from Harte-Hanks in 2008, after 33 years of service.

List Look
March 1, 2009

Following is a sampling of new-to-the-market and newly managed lists.

Conference Roundup: Wooing Lapsed Donors
September 2, 2008

Organizations never want to say goodbye to a donor. And they don’t have to, says Nicole Titus, director of client services for the Washington, D.C.-based fundraising and communications agency OMP Direct. During the session “Baby Come Back! Wooing Lapsed Donors” at the 2008 New York Nonprofit Conference last month, Titus said wooing back donors comes down to four things: strategy, message, channel and technique. Strategy is based on what you know about your lapsed donors. * What has the biggest impact on your donor’s long-term value? Is it channel, gift or something else? “Target your most valuable donors first,” Titus said. *

List Look
August 1, 2008

A Walk Down The Aisle: Target 136,214 couples of all ages and backgrounds who recently have gotten married. Price: $80/M. Call: ListSolutions, 866.516.8794; e-mail; or visit American Mail Responders — Children’s Books Reading: Target more than 12.5 million consumers who enjoy reading children’s books. Price: $95/M. Call: Paramount Lists, 800.723.5478; or visit America’s Voice — Children’s Advocate Donors: Target 536,792 child-welfare donors who place great importance on issues that affect our nation’s children. Price: $85/M. Call: Political Fundraising Lists, 866.314.5478; or visit Avenue W — Degrees Online For Women: Target more than 1 million women who want to receive an

List Look
July 1, 2008

Following is a sampling of new-to-the-market and newly managed lists.

List Look
March 1, 2008

Following is a sampling of new-to-the-market and newly managed lists.

List Look
September 1, 2007

A sampling of lists available to reach sports fans as potential donors.

List Look
December 1, 2006

Following is a sampling of lists available to reach men and parents as potential donors.