Direct Media Inc.
Infogroup will reposition its various companies as product lines or services under the Infogroup brand beginning July 1, CEO Clare Hart told Direct Marketing News. As a result, well-known direct-marketing brands, such as Direct Media Millard and Edith Roman Associates, will no longer be used.
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.
The DMEF Board of Trustees elected Richard Hochhauser, former president and chief executive officer, Harte-Hanks, Inc., as chairman. A marketing veteran, Hochhauser retired from Harte-Hanks in 2008, after 33 years of service.
OMAHA, Neb., October 26, 2009 — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced it is leveraging the Company`s knowledge and expertise in the nonprofit arena by combining May Development Services and Triplex to create infoGROUP Nonprofit.
Organizations never want to say goodbye to a donor. And they don’t have to, says Nicole Titus, director of client services for the Washington, D.C.-based fundraising and communications agency OMP Direct. During the session “Baby Come Back! Wooing Lapsed Donors” at the 2008 New York Nonprofit Conference last month, Titus said wooing back donors comes down to four things: strategy, message, channel and technique. Strategy is based on what you know about your lapsed donors. * What has the biggest impact on your donor’s long-term value? Is it channel, gift or something else? “Target your most valuable donors first,” Titus said. *
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