Following is a sampling of lists available to reach sports fans as potential donors.
Absolute Sports Baseball: Target 1.3 million baseball fans. Price: $85/M. Call: Great Lakes List Management, 800.964.5478; e-mail firstname.lastname@example.org; or visit www.greatlakeslists.com.
Active African-Americans Interested in Sports: Target more than 1.3 million African-Americans who enjoy sports. Price: $65/M. Call: Paramount Lists, 800.723.5478; e-mail email@example.com; or visit www.paramountlists.com.
Basketball Superfan Masterfile From CBS.SportsLine.com: Target more than 1.8 million basketball fans from a sports news and information, fantasy, commerce, and community site on the Internet. Price: $100/M. Call: Worldata, 561.393.8200; e-mail firstname.lastname@example.org; or visit www.worldata.com.
Christian Sports Enthusiasts: Target more than 4.3 million Christians who have indicated they are avid sports enthusiasts. Price: $85/M. Call: All-n-One List Marketing, 703.717.5621; e-mail email@example.com; or visit www.alln1lists.com.
Cuban-American Households by Sporting Interest: Target 58,790 Cuban-Americans who have responded to a lifestyle survey on which sports and physical exercise they enjoy. Price: $95/M. Call: Specialists Marketing Services, 800.888.3462; e-mail firstname.lastname@example.org; or visit www.specialistsms.com.
Datarich D.V.I.C. Die-hard Sportsmen: Target more than 3.4 million TV sports watchers. Price: $65/M. Call: Adrea Rubin Management, 212.983.0100; or visit www.adrearubin.com.
ESPN the Magazine — Active Subscribers: Target more than 1.6 million active U.S. subscribers to a magazine that covers sports from basketball, football, baseball and hockey to snowboarding, volleyball and in-line skating. Price: $105/M. Call: Lake Group Media, 914.925.2400; or visit www.lakegroupmedia.com.
Florida Sports Enthusiasts: Target 263,038 Florida sports fans who support sports programs. Price: $65/M. Call: SmarTTargeT Marketing, 800.329.5478; e-mail email@example.com; or visit www.smarttarget.com.
Generation X — Sports: Target 355,100 people 25 to 34 years old with sports interests, both conventional and extreme. Price: $70/M. Call: Charles Moore Associates, 215.355.6084; e-mail firstname.lastname@example.org; or visit www.cmadirectmail.com.
Golf Magazine Readers: Target 489,922 golfers who subscribe to various golf magazines in order to read about the latest tournament winners, cutting-edge golf equipment and golf courses around the world. Price $80/M. Call: The List Experts, 727.669.2500; e-mail email@example.com; or visit www.thelistexperts.com.