Infogroup to fold companies under one brand

Infogroup will reposition its various companies as product lines or services under the Infogroup brand beginning July 1, CEO Clare Hart told Direct Marketing News. As a result, well-known direct-marketing brands, such as Direct Media Millard and Edith Roman Associates, will no longer be used.

The Omaha, Neb.-based company will roll out the new organizational structure and branding on the one-year anniversary of CCMP Capital Advisors' acquisition of the data and services company.