Web Design

The "donate" button on your nonprofit's website is big deal! Your supporters have become accustomed to it — they expect to see it when they arrive on your website. It's also the starting point for your online fundraising. Even though you may have other exciting campaigns going on, your "donate" button is a constant fundraising opportunity.

This simple button can be very effective — and we're here to help you perfect it! These questions may seem basic, but the answers could help make the difference in your 2013 fundraising.

If the election has taught us anything this year, it is that transparency is valued by all constituencies, all walks of life and by all voters. Your nonprofit's constituents are no different. The same way Americans want to see how our presidential candidates use our money and support, your constituents need to understand how your mission is impacted by theirs.

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the final 11 strategies.

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the strategies 18-26.

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the strategies 9-17.

At the Bridge to Integrated Marketing and Fundraising Conference, three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are the first eight strategies.

Andrew Fort, interactive and marketing principal at Guide Creative by Blackbaud, provides four ways to help solve the problem of building your website for the wrong audience.

In their presentation at Fund Raising Day in New York last month, four fundraising professionals provided 28 ideas for digital fundraising success. Here are ideas 11-20.

The use of .org at the end of a website’s address has long been the accepted online shorthand to identify sites that are operated by nonprofits.

But now the key organization that manages nonprofit addresses wants charities to adopt the suffix .ngo. It also wants to implement a process that vets organizations to ensure that anybody with the .ngo address is a legitimate nonprofit, saying that now it’s too easy to commit fraud using a .org address because anyone can create one.

Until this summer, Compassion International had a Web site in need of a makeover. The Christian aid charity hadn’t redesigned the site since 2003.

Thanks to an update in June, the number of visits to the site has grown by 25 percent, traffic from search engines has risen 28 percent, and page views have increased 9 percent. The number of people who visit every section of the site has increased as much as 350 percent on some pages, and the average donation made by each visitor has increased by 55 percent.