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Joe Boland
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[Editor's note: This is part 2 of a four-part series on the session "37 Must-Have Strategies to Better Engage Your Website Visitors" at the Bridge Conference. Click here for part 1.]
At the 7th Annual Bridge to Integrated Marketing and Fundraising Conference last week in National Harbor, Md., three fundraising technology professionals shared some website best practices in their session “37 Must-Have Strategies to Better Engage Your Website Visitor.” Here are strategies 9-17 from presenters Sue Anne Reed, account manager, online fundraising at The Engage Group
; Allyson Kapin, founding partner of the RAD Campaign
; and Rob Manix, director of marketing technology at Defenders of Wildlife
.
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