37 Must-Have Strategies to Better Engage Website Visitors, Part 2

You can still use those nice visuals Flash allows, but you need to use other platforms like JavaScript and HTML5 to build them so they can be viewed on virtually all devices, she added.

16. Make your mission statement easy to find
Many people want a really quick snapshot of what you do, and having your mission statement readily prevalent in the header or footer is a great idea to accomplish that, Reed said. She said The Nature Conservancy and Human Rights Campaign do a great job of this, putting their short mission statement tag lines right in the header.

17. Tell compelling stories
"In fundraising, we have all tested that if you tell personal stories in fundraising appeals, you'll raise more money because people are ruled by emotions. The same holds true for websites," Kapin said. "People want to see how you're making an impact in the lives of others. Tap in to emotions by telling those stories."

Check back for the remaining 20 strategies.