Web Design

For nonprofit organizations, an effective website is essential for success. With all the nonprofits out there these days, potential donors use nonprofit websites as a screening tool. If your nonprofit organization’s website is missing any of these elements, make a concentrated effort to add them immediately: how each donation makes a difference, the population you help (names and faces), a prominent donate button, a blog or other updated content, icons linking to your social-media pages, and your one-of-a-kind personality.

Is that all you got? It’s a simple question, really. And maybe with your nonprofit’s online presence (website, social media, etc.), that is “all you got.” But it begs the question — "Could I be doing more?"

The answer is yes. And it’s always going to be a resounding "Yes." We could all be doing so much more online. And it’ll make a world of difference in our online fundraising efforts. Just building your website and social-media pages is a great first step. But that alone won’t magically send donations flooding in.

In this webinar we discuss the fears surrounding mobile & text-to-give, interactive websites, and video… and how to overcome them.

When was the last time you updated the "donate" and "volunteer" pages or sections of your nonprofit website? When were these pages written in the first place, and by whom? If getting website visitors to support your organization is a priority, good copywriting of this content is critical. Don’t assume that "donate" and "volunteer" pages only need to offer mechanisms for bringing in support; they should be written to inspire support. So, what’s the secret to writing copy that inspires support? Planning.

Got data? It does a development department good! Learn how three organizations utilized donor data and new technology to enhance their fundraising.

I like to think of Web accessibility as the practice of making websites with content, features and functionality that people of all abilities can access and use. Does your nonprofit have an accessible website? As a starting point, try testing your site using these free tools: Web Accessibility Evaluation Tool (WAVE), CheckMyColours.com and WebAnywhere.

We have seen time and time again the negative effect added friction in donation forms can cause to conversion rates, gift frequency, average gift rates and even in determining if you get that first gift. When was the last time you made a gift through your organization’s online donation process? Maybe it’s time to take a look at what you are asking donors to do in order to give to your organization.

You may not be a designer, but did you know that applying simple rules of psychology to design can make a big impact in how your donors give online? With a few small tweaks your nonprofit can achieve a results-oriented new look. Here are a few fun facts on psychology and design to ramp up your donation page! 1. Fonts really matter. 2. Pay close attention to colors. 3. Use images wisely.

The dog days of summer are a perfect time to make sure your online presence is shiny and ready for the fall and holiday fundraising season. So, here's a to-do list for the next four weeks so you head into the post-Labor Day season with your online "face" gleaming like new.

Faced with high attrition rates, rising acquisition costs and increased competition for the donor dollar, today’s nonprofits must do everything they can to recruit new, high-lifetime-value online supporters and benefit from the positive impact that this has on both online and offline giving. Establish a goal for your donation page, and make sure all aspects of it (content, navigation, etc.) support that goal. As much as possible, get rid of anything that creates friction and is likely to run off potential donors. With easy-to-use tools, continually measure the performance of the page and make adjustments to optimize donor engagement and giving.