Optimize, Test, Repeat
Online fundraising isn’t just a “nice to have” addition to your organization’s fundraising activities. It’s a primary driver of overall fundraising success. Nonprofits now recruit more first-time and higher lifetime value donors through the Web, as well as social and mobile media, than through offline channels. And because it raises brand awareness, multiplies campaign response rates and develops a deeper donor relationship, online fundraising also inspires many offline gifts, including multimillion-dollar ones.