Software/Technology

There is no guarantee that your campaign actually will go viral, but there are things you can do to ensure maximum exposure...

Folks who work for nonprofit organizations are used to working with shoestring budgets. They understand that every dollar they spend must have a strong return on investment and that because they qualify for a special tax status, their financial documents are open for public inspections. It’s understandable that many conscientious nonprofit leaders hesitate to purchase…

Here, on the cusp of 2016, it's hard to imagine digital marketing as a fringe or niche aspect of marketing. Such a time did exist, and with 2015 coming to a close we have fully and completely moved past that transient epoch. “Digital marketing has moved into the mainstream, as 98 percent of marketers affirm…

In the early 2000s, we didn’t call it “P2P.” We called it “online event management solutions” or “online solutions for pledge-based special events.” Some of us had noticed that nonprofits gained a lot of their annual support through these pledge-based special events, and many were still using paper pledge forms to walk around and ask for donations. The world has changed significantly since then, particularly when it comes to communications technology...

Giving money to charity can be a great idea and might be top of mind as the holidays near, but donating with a charity credit card? Not so much, experts say. It's not that so-called affinity credit cards are evil. Charging purchases on a card with an endangered tiger or a pink breast cancer ribbon…

Software providers DonorPro and Salsa Labs last week announced that they have joined forces to create an integrated online communications, fundraising, advocacy and donor management platform designed to radically enhance constituent engagement. Through this combination, nonprofit professionals will look to accelerate growth of their supporter base, raise more money and amplify their advocacy voices...

When it comes to using technology to solve humanity's problems, so much more can be done. That's how Chase Adam feels about it anyway. “It's crazy that there are huge engineering teams figuring out how we can add a different filter to our photos, but there are so few people using the Internet and technology…

We ask donors to make it easy for them and automate giving. This can range from monthly giving programs with smaller dollar amounts to allowing donors to stretch and reach leadership-level giving through payments spread over time. My giving to organizations where I serve on the board is automated monthly, or I would never reach the leadership giving that they expect. So, are you automating?...

I’m often asked about the intersection of technology and corporate philanthropy. What are the innovations on the horizon, and how is technology evolving to meet the demands that employees have for giving back? The Future of Online Giving Let’s take corporate giving, for starters. Up until very recently, employees had become accustomed to clunky technology…

If you’re under 35, you may never have heard of the Jerry Lewis Telethon. But back in the day, it rocked my world. The telethon was an annual marathon television event that raised millions for the Muscular Dystrophy Association, hosted live with schmaltz and sentimentality by Jerry Lewis. Stringing together celebrities, performances and telephones every…