Software/Technology

As technology evolves and new generations arrive on the scene, it can be challenging to connect with your audience in the fresh ways that it desires and expects. Organizations often find that potential supporters and investors become less satisfied with the communications and options they’ve been offered over the years, and the risk of being…

On Tuesday, Microsoft announced in a pair of blog posts that it will donate $1 billion in cloud-computing services to 70,000 nonprofits over the next three years. That amounts to $14,285 worth of cloud technology for each organization. It's all part of the tech giant's plan to use "the public cloud for public good."...

Strong passwords are a critical first line of defense against would-be data thieves: One bad password from one staffer in your organization is all it takes to open the door to hackers. Yet, by and large, we're still pretty bad at the whole thing. Just take a look at this list of the 25 most popular passwords of 2015, from security-services firm SplashData. Brace yourselves...

Content marketing is about creating and sharing information (videos, images, infographics, newsletters, white papers, etc.) in order to attract and engage with your prospects and constituents. Nine out of 10 organizations use content marketing, while marketers, on average, spend more than a quarter of their marketing budgets on it. Why? Because content marketing is effective.…

Social Media and Fundraising Heading into 2015, our NPTech experts predicted that charities would do more multi-channel marketing and venture beyond email and direct mail into social media. As we look ahead to 2016, it's looking like the emerging "killer apps" may be messaging solutions, like Snapchat, Facebook Messenger and WhatsApp, that deliver text messages…

As a marketer, you have amazing opportunities to digitally track people and provide behavior-based marketing. As a consumer, it might just shock you how much you are being tracked...

How often do you assess the systems that drive your organization? Your systems’ capabilities affect the processes carried out day-in and day-out by staff, managers, board members and volunteers. Focusing on those systems, here are six areas of consideration for assessing your nonprofit technology infrastructure that directly affect the overall management capabilities within your organization...

When an organization like AmeriCares makes a year-end push for donations, it is serious business for the people to whom it extends aid, whether following natural disasters or in communities like its home turf in Stamford, Conn., where it offers health clinics on an ongoing basis. If Jed Selkowitz, AmeriCares' chief marketing officer, finds the right…

Microsoft is doubling down on philanthropy, according to a blog post by the company's legal chief and president Brad Smith. The mission, which is an expansion of the company's current efforts, looks to follow CEO Satya Nadella's goals of empowering individuals and companies across the world by providing them with the technology they need. "In…

There is no guarantee that your campaign actually will go viral, but there are things you can do to ensure maximum exposure...