Software/Technology

In last week’s blog, I wrote about how automated marketing techniques produce superior results over traditional marketing. Automated marketing is sonar to the megaphone, scalpel to the machete, shouted raucous come-on to the considerate remark. Today, I want to look at one of the psychological mechanisms behind automated marketing’s superior outcomes...

In the fast and highly competitive world of digital marketing, social media tools are essential if you want to stay ahead of the game. The problem is these tools can also be expensive, especially for nonprofits. In a sea of cool tools, all promising you incredible results, how can you find the ones that work…

You meander around the supermarket loading a basket with goods—breakfast tea, sugar, milk. Along the way, though, you become befuddled. You struggle to recall the items on the shopping list. When you arrive at check out, you discover several items in the basket that you do not recall picking up. Then it comes time to pay the cashier, and you can’t seem to count out…

One million high school students across the U.S. who lack internet access will receive a tablet, laptop or smartphone on loan from Sprint to help them complete homework assignments, the network announced on Tuesday. The devices will serve as part of a pilot program Sprint has created to help close the gap on internet inequality.…

Emails released based on real-time behavioral data have been shown to increase open rates by 50 percent and conversion rates by 350 percent. Last week, I wrote about the Great Reformation, which is the impending destruction of your organization’s org chart due to the advent of new technology that delivers the statistics above. First, online fundraising platforms put traditional marketing tools into fundraisers’ hands, and now automated marketing platforms are dissolving the line between lead generation and closed deals, also called donations. Our world is changing...

In 1995, Todd Wagner and his business partner Mark Cuban pioneered streaming audio and then video over the internet. AudioNet, which they eventually renamed to Broadcast.com, went public in 1998 and was sold to Yahoo for $5.7 billion in 1999. It made Wagner and Cuban billionaires. In the wake of the sale, Wagner was twice…

I cleaned up my personal email and I am shocked at how many companies do not easily allow you to unsubscribe. Please note, this is not a best practice. Here's what I learned from the experience...

A group of tech titans, including Amazon.com and Microsoft, has created a nonprofit that will ponder the impact of artificial intelligence on the world—and perhaps make it seem less threatening to worried observers. The group, dubbed Partnership on Artificial Intelligence to Benefit People and Society, also includes Facebook, IBM and Alphabet divisions DeepMind and Google.…

Cloud software giant Salesforce is well-known for baking corporate philanthropy into its financial model and workplace culture at its founding way back in 1999—pledging 1 percent of its equity, 1 percent of its employees’ work hours and 1 percent of its products to charitable causes. That strategy has inspired many tech companies born since that…

When you imagine a typical nonprofit, you may picture a soup kitchen, a community center or a homeless shelter. While such services still exist, many nonprofits now design apps, build websites and design digital tools that help deliver social programs and services to those in need. "A lot of organizations that were previously not integrating…