Software providers DonorPro and Salsa Labs last week announced that they have joined forces to create an integrated online communications, fundraising, advocacy and donor-management platform designed to radically enhance constituent engagement.
Nonprofit organizations must distinguish themselves and their missions in new ways in order to engage and rapidly grow their supporter bases. Yet disparate, dated technologies, siloed processes and an inability to take advantage of social and mobile continue to stand in the way. A primary goal of the Salsa Labs–DonorPro combination is to provide a seamlessly integrated constituent engagement software suite enabling sophisticated engagement strategies with an intuitive user experience. Through this combination, nonprofit professionals will accelerate growth of their supporter base, raise more money and amplify their advocacy voices.
“The world of constituent engagement has changed dramatically, and as a result, potential supporters are experiencing information overload,” said Scott Stouffer, CEO of Salsa Labs. “The nonprofits that will thrive amidst this communication anarchy are those who execute sophisticated multi-channel engagement strategies and deploy precisely relevant, and optimized messaging techniques.”
Of the more than 1 million registered nonprofit organizations in the U.S., more than 98 percent have annual operating budgets of less than $25 million. For these organizations, employing expensive strategists to guide best practices and in-house technologists to integrate and operate a variety of disparate software tools is typically not an option. The Salsa Labs–DonorPro combination aims to level the playing field, bringing sophisticated engagement capability to these organizations, seamlessly integrated and packaged with easy-to-use interfaces.
“Supporters want to be communicated with on their terms and on their turf—they simply will not respond to ‘one-size-fits-all’ messaging,” said Donna Myers, president of DonorPro. “With Salsa’s robust online fundraising and advocacy technology and DonorPro’s award-winning donor management heritage, our customers can truly communicate and manage relationships with their constituents across any channel including email, social, mobile, direct mail and face-to-face. By capturing constituent behavior across all of these channels, our customers will have the richest profiles of supporter preferences allowing exceptionally targeted messaging that cuts through the clutter.”
The combined organization will operate as Salsa Labs. With both Salsa’s and DonorPro’s traditions for easy-to-use software, coupled with best-in-class support, nonprofit organizations of any size can now confidently employ state-of-the-art engagement strategies.
During the next several months, the focus for the combined organization will be on integration and product development with an emphasis on intuitive user-friendly interfaces and mobile accessibility. The organization will also be launching new education tools to help nonprofit professionals understand their data and take action.