Segmentation
If I were to ask you the percentage of women who work in the nonprofit sector, what would you guess?
Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.
Donors expect charities to deliver the same personalized, cross-channel experiences that they receive from their favorite brands.
As long as we’ve had a formal nonprofit sector, we’ve had donors looking to make substantial gifts to improve their image.
A 2020 United Nations report notes that women lacked the political and human rights to protect their safety if they spoke up.
There are a lot of Millennials in our country. And they may eventually be a force to contend with.
Q: What is your advice for nonprofits that are looking to better engage younger donors?
There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.”
Black women leaders of nonprofits face even more barriers and challenges relative to access to funding than other leaders in the field.
These days, one of the top questions we are asked at Veritus is: “How should I talk to my major donors during this pandemic?”













