Prospects

The Battle Between Privacy and Donor Prospecting
March 14, 2016 at 11:29 am

As your organization continues to find new ways to interact with your audience online, it’s important to be aware of tools that can help you build an effective prospect list. Facebook Login is an example of a new tool that you can use for your website, mobile app or Wi-Fi at a physical event. But just because you can ask for this information doesn’t mean you should...

Take Your Organizational Show on the Road
March 11, 2016 at 9:08 am

If you work for an institution with donors and prospects who live in or visit other places in winter, you should consider taking your organizational show on the road to cultivate and educate them. What do I mean by that statement? When I worked at a university, we brought the university to its constituents...

3 Reasons Why Digital Skills Are Important to Fundraisers
February 18, 2016 at 10:02 am

The social-profit sector needs fundraisers to dive into a digital way of living and thinking more than ever. And in 2016 if you aren’t, you’re going to get left behind. Here are three reasons why digital skills are the must-build right now: 1.Transparency and Passive-Engagement. It used to be that if a major donor wanted…

8 Prospect Research Lessons From Year-End Giving Season
February 16, 2016 at 11:17 am

It’s easy to understand the popularity of year-end giving, but it’s important to remember that many of the tactics that fundraisers use to make end-of-year fundraising so effective can easily be translated to other times of the year. Let these eight prospect research lessons help you fall into fundraising this year...

Selfies, Beer, Wrestling: How 3 Museums Captured the Elusive Young Professional Crowd
February 11, 2016 at 10:46 am

There’s a creature spoken about in hushed tones by those in the museum and membership-based nonprofit world. Some say it’s a myth. Others swear they’ve seen it with their own eyes before. Still, others laugh and claim it’s just an urban legend. It is the young professional. Yes, that most elusive and desired of members:…

Study: Is Risk Management a Priority for Nonprofits?
February 5, 2016 at 10:47 am

Governance and risk management—two of the biggest concerns in the nonprofit sector right now, according to “Managing Risk in a Riskier World,” a study of top nonprofit executives by accounting, tax and advisory firm CohnReznick...

3 Prospect Research Trends to Watch
January 29, 2016 at 11:06 am

It's important to project where you believe your prospect research efforts will need to concentrate. Although we can’t claim to predict the future, we can propose some theories about the future of prospect research. Here are three prospect research trends to consider...

Why It Pays to Listen and Take Notes in Prospect Meetings
January 22, 2016 at 9:42 am

All of us have to start the process of establishing a relationship with someone at ground zero. And yet, the essence of fundraising and development is engagement. Meeting people and prospects is truly an art. With prospects, you must take excellent notes after each personal visit. Create a strategy for each session, and show you remember the prospect and the meetings at a deeper level...

GuideStar Redesigns Charity Profiles to Emphasize Results
January 21, 2016 at 11:02 am

GuideStar has given its 2.4 million nonprofit profiles a refresh. Starting today, gone are the static pie charts and other design elements that often served as preliminary snapshots for grant makers and others seeking information. They have been replaced with interactive data visualizations that illustrate charities’ revenue and expenses over many years and others that…