Stop Comparing Potential Donors
March 12, 2020 at 11:39 am

There are certain aspects of fundraising for nonprofit organizations that mirror product sales.

The Importance of Focusing on Your Best Prospects
August 23, 2019 at 8:47 am

How many of us sit down each day at work to a cup of coffee and review endless lists of potential prospect names? These names could be potential fundraising prospects — or not. You gather prospect information from a variety of sources and get very excited about their potential.

Every Donor Is a Planned Giving Prospect
July 23, 2019 at 11:31 am

A seismic transfer of wealth is on the horizon. Research firm Cerulli Associates estimates that $68 trillion will transition to heirs and nonprofits over the next 25 years. This presents an incredible opportunity for nonprofits to partner with donors who want to leave a legacy through the missions, visions, values and programs.

How to Optimize Your Nonprofit's Prospect Pipeline
July 17, 2019 at 12:50 pm

If you serve on the board of a charity or are involved with a nonprofit organization, you've probably heard of the prospect pipeline. It's the framework and process that fundraisers go through when they work to find and nurture the people who ultimately become first-time or repeat donors...

#NPPTrendingNow Ep 77: Prospect Research Attracts New Online Donors
February 22, 2019 at 1:02 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: prospect research for online donors, visual storytelling to deepen donor relationships and your nonprofit's mission should be a great story...

Are the Rich Motivated to Give Differently?
August 29, 2018 at 12:19 pm

Probably not as much as you might think. But… a little bit. This article covers how major donor prospects are fundamentally the same as other prospects. After all, first and foremost, they’re people. And people want to feel good...

Study: What Are the Giving Patterns of Wealthy Philanthropists?
December 22, 2017 at 11:35 am

There are a number of charities out there that tend to target high-net worth philanthropists, and these philanthropists have the opportunity to play a big role due to the fact that they willingly give in large amounts...