Prospects

There are certain aspects of fundraising for nonprofit organizations that mirror product sales.

Here’s how you can use social media to acquire donor prospects and turn them into loyal supporters.

How many of us sit down each day at work to a cup of coffee and review endless lists of potential prospect names? These names could be potential fundraising prospects — or not. You gather prospect information from a variety of sources and get very excited about their potential.

A seismic transfer of wealth is on the horizon. Research firm Cerulli Associates estimates that $68 trillion will transition to heirs and nonprofits over the next 25 years. This presents an incredible opportunity for nonprofits to partner with donors who want to leave a legacy through the missions, visions, values and programs.

If you serve on the board of a charity or are involved with a nonprofit organization, you've probably heard of the prospect pipeline. It's the framework and process that fundraisers go through when they work to find and nurture the people who ultimately become first-time or repeat donors...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: prospect research for online donors, visual storytelling to deepen donor relationships and your nonprofit's mission should be a great story...

Probably not as much as you might think. But… a little bit. This article covers how major donor prospects are fundamentally the same as other prospects. After all, first and foremost, they’re people. And people want to feel good...

There are a number of charities out there that tend to target high-net worth philanthropists, and these philanthropists have the opportunity to play a big role due to the fact that they willingly give in large amounts...

True story. Earlier in my fundraising career, I was working in Virginia and putting a trip to Boston together to visit some donors and prospects we had there. I still remember one particular telephone conversation like it was yesterday. I want you to read it and think of three things I did wrong...

Let’s take a second to talk about the term “peer-to-peer fundraising.” It can be a confusing topic to many of us—mainly because the many nonprofits that do not engage in peer-to-peer fundraising don't know what it is, don’t know how to start or think their nonprofit lacks the resources to begin a peer-to-peer fundraising campaign, as we found in our recently released “2017 Peer-to-Peer Fundraising Study...