Prospects

Study: What Are the Giving Patterns of Wealthy Philanthropists?
December 22, 2017 at 11:35 am

There are a number of charities out there that tend to target high-net worth philanthropists, and these philanthropists have the opportunity to play a big role due to the fact that they willingly give in large amounts...

Everything You Wanted to Know About Getting the Visit (But Were Afraid to Ask)
November 9, 2017 at 7:26 am

True story. Earlier in my fundraising career, I was working in Virginia and putting a trip to Boston together to visit some donors and prospects we had there. I still remember one particular telephone conversation like it was yesterday. I want you to read it and think of three things I did wrong...

#NPPTrendingNow Ep. 22: How Do You Identify Your Planned Gift Prospects?
November 3, 2017 at 8:50 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: identifying planned gift prospects, asking donors to become sustainers in giving day programs and giving by geography...

Peer-to-Peer Fundraising: Volunteers Are Your No. 1 Supporters (Make Sure You Support Them, Too)
October 31, 2017 at 10:30 am

Let’s take a second to talk about the term “peer-to-peer fundraising.” It can be a confusing topic to many of us—mainly because the many nonprofits that do not engage in peer-to-peer fundraising don't know what it is, don’t know how to start or think their nonprofit lacks the resources to begin a peer-to-peer fundraising campaign, as we found in our recently released “2017 Peer-to-Peer Fundraising Study...

Identifying Your Planned Gift Prospects
October 27, 2017 at 11:46 am

In my experience, the most frequent types of planned gifts an organization should market are bequests, charitable gift annuities, stocks and charitable IRA rollovers. I also suggest that you investigate life insurance, as many individuals have existing insurance policies with cash value that you can immediately use...

4 Keys to Designing Better Surveys
October 25, 2017 at 12:27 pm

If you want to prove a point, nothing is better than a survey. You can, as you likely know, get any result you want by positioning the questions carefully. Today, it’s easy for anyone to put together and send out a survey using tools like SurveyMonkey...

Are There Too Many Nonprofit Organizations in the US?
October 20, 2017 at 11:44 am

The 2017 calendar year has been a very interesting year for me. It seems that I have contacted more prospects and made a larger number of asks than in recent memory. That said, I have also received greater numbers of refusals from an array of individuals, corporations and foundations...

Research for the Future
October 12, 2017 at 1:16 pm

Many fundraisers can point to specific successes that are a result of doing research and applying the findings to create a new program or refine an existing strategy. While surveys are still used for many research efforts, I had an opportunity to probe 21st century research for nonprofits with Dave Goetz, president of CZ Strategy, a marketing firm that helps organizations make sense of their data and then implement messaging and communication changes based on the findings...