Every Donor Is a Planned Giving Prospect
July 23, 2019 at 11:31 am

A seismic transfer of wealth is on the horizon. Research firm Cerulli Associates estimates that $68 trillion will transition to heirs and nonprofits over the next 25 years. This presents an incredible opportunity for nonprofits to partner with donors who want to leave a legacy through the missions, visions, values and programs.

How to Optimize Your Nonprofit's Prospect Pipeline
July 17, 2019 at 12:50 pm

If you serve on the board of a charity or are involved with a nonprofit organization, you've probably heard of the prospect pipeline. It's the framework and process that fundraisers go through when they work to find and nurture the people who ultimately become first-time or repeat donors...

#NPPTrendingNow Ep 77: Prospect Research Attracts New Online Donors
February 22, 2019 at 1:02 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: prospect research for online donors, visual storytelling to deepen donor relationships and your nonprofit's mission should be a great story...

Are the Rich Motivated to Give Differently?
August 29, 2018 at 12:19 pm

Probably not as much as you might think. But… a little bit. This article covers how major donor prospects are fundamentally the same as other prospects. After all, first and foremost, they’re people. And people want to feel good...

Study: What Are the Giving Patterns of Wealthy Philanthropists?
December 22, 2017 at 11:35 am

There are a number of charities out there that tend to target high-net worth philanthropists, and these philanthropists have the opportunity to play a big role due to the fact that they willingly give in large amounts...

Everything You Wanted to Know About Getting the Visit (But Were Afraid to Ask)
November 9, 2017 at 7:26 am

True story. Earlier in my fundraising career, I was working in Virginia and putting a trip to Boston together to visit some donors and prospects we had there. I still remember one particular telephone conversation like it was yesterday. I want you to read it and think of three things I did wrong...

#NPPTrendingNow Ep. 22: How Do You Identify Your Planned Gift Prospects?
November 3, 2017 at 8:50 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: identifying planned gift prospects, asking donors to become sustainers in giving day programs and giving by geography...

Peer-to-Peer Fundraising: Volunteers Are Your No. 1 Supporters (Make Sure You Support Them, Too)
October 31, 2017 at 10:30 am

Let’s take a second to talk about the term “peer-to-peer fundraising.” It can be a confusing topic to many of us—mainly because the many nonprofits that do not engage in peer-to-peer fundraising don't know what it is, don’t know how to start or think their nonprofit lacks the resources to begin a peer-to-peer fundraising campaign, as we found in our recently released “2017 Peer-to-Peer Fundraising Study...

Identifying Your Planned Gift Prospects
October 27, 2017 at 11:46 am

In my experience, the most frequent types of planned gifts an organization should market are bequests, charitable gift annuities, stocks and charitable IRA rollovers. I also suggest that you investigate life insurance, as many individuals have existing insurance policies with cash value that you can immediately use...

4 Keys to Designing Better Surveys
October 25, 2017 at 12:27 pm

If you want to prove a point, nothing is better than a survey. You can, as you likely know, get any result you want by positioning the questions carefully. Today, it’s easy for anyone to put together and send out a survey using tools like SurveyMonkey...