Prospects

Peer-to-Peer Fundraising: Volunteers Are Your No. 1 Supporters (Make Sure You Support Them, Too)
October 31, 2017 at 10:30 am

Let’s take a second to talk about the term “peer-to-peer fundraising.” It can be a confusing topic to many of us—mainly because the many nonprofits that do not engage in peer-to-peer fundraising don't know what it is, don’t know how to start or think their nonprofit lacks the resources to begin a peer-to-peer fundraising campaign, as we found in our recently released “2017 Peer-to-Peer Fundraising Study...

Identifying Your Planned Gift Prospects
October 27, 2017 at 11:46 am

In my experience, the most frequent types of planned gifts an organization should market are bequests, charitable gift annuities, stocks and charitable IRA rollovers. I also suggest that you investigate life insurance, as many individuals have existing insurance policies with cash value that you can immediately use...

4 Keys to Designing Better Surveys
October 25, 2017 at 12:27 pm

If you want to prove a point, nothing is better than a survey. You can, as you likely know, get any result you want by positioning the questions carefully. Today, it’s easy for anyone to put together and send out a survey using tools like SurveyMonkey...

Are There Too Many Nonprofit Organizations in the US?
October 20, 2017 at 11:44 am

The 2017 calendar year has been a very interesting year for me. It seems that I have contacted more prospects and made a larger number of asks than in recent memory. That said, I have also received greater numbers of refusals from an array of individuals, corporations and foundations...

Research for the Future
October 12, 2017 at 1:16 pm

Many fundraisers can point to specific successes that are a result of doing research and applying the findings to create a new program or refine an existing strategy. While surveys are still used for many research efforts, I had an opportunity to probe 21st century research for nonprofits with Dave Goetz, president of CZ Strategy, a marketing firm that helps organizations make sense of their data and then implement messaging and communication changes based on the findings...

Registration Fees: Are They Necessary in Peer-to-Peer Fundraising?
October 5, 2017 at 12:23 pm

When you think about special fundraising events, what’s the first thing that comes to mind? Let me guess, it’s probably the type of event: walk, run, dance-a-thon, shaving off your hair… These types of events are called peer-to-peer fundraising events...

Q2 Great Returns Race Benchmark
September 27, 2017 at 8:56 am

Let’s take a second to talk about the term “peer-to-peer fundraising.” It can be a confusing topic to many of us—mainly because the many nonprofits that do not engage in peer-to-peer fundraising don’t know what it is, don’t know how to start or think their nonprofit lacks the resources to begin a peer-to-peer fundraising campaign, […]

Employ These Corporate Cyber Security Safeguards Now: Part 1
September 26, 2017 at 11:02 am

Nonprofits aren’t immune. In fact, nonprofit organizations may be prime cyber-attack targets. Most collect and store sensitive data like emails, social security numbers, billing information and more. Despite this, nonprofits are often hesitant to make cybersecurity a priority due to the investment of time and resources...

What Really Motivates Donors to Give Monthly?
September 18, 2017 at 10:50 am

I’m so excited! I just received “The 2017 Burk Donor Survey Report,” and this year’s study has a huge section on sustainers—comparing this year’s donors’ answers to ones from 2012, when they last had this major focus on monthly gifts...