Prospects
July 17, 2017 at 10:37 am
Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...
July 5, 2017 at 11:14 am
I have spoken at and attended many of my clients’ national leadership meetings, supporting their peer-to-peer income streams. I have been in a lot of bars (for the sake of science), have been in a lot of conference hotels and have spoken with a lot of volunteer leaders about how they came to be there...
June 29, 2017 at 11:22 am
Major donor prospects don’t hide under rocks or fall from the sky, but if you look in the right places you will find them. Once you do, you’ll have the fuel you need to fill your major gifts fundraising pipeline. It’s your first step towards leading them along the continuum from interest… to greater involvement… to passionate investment...
June 27, 2017 at 10:40 am
When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...
June 22, 2017 at 12:04 pm
U.S. point-of-sale fundraising campaigns raised over $441 million in 2016—a 4.5 percent increase from 2014. In total, these campaigns have raised over $4.1 billion within the past three decades, according to Engage for Good’s “2017 America’s Charity Checkout Champions” report...
June 21, 2017 at 11:20 am
Most people, businesses and charities that have achieved great success emphasize the why over the what and the how. Of course, the what and the how are a lot easier than the why, but if you properly understand and express your why, people who feel similarly will buy from you or donate to you willingly, regularly and for a very long time...
June 14, 2017 at 11:58 am
On June 13, Giving USA released its “Annual Report on Philanthropy for the Year 2016,” one of the most respected yearly update on philanthropic trends and statistics in the U.S., and invited NonProfit PRO to attend its presentation on the key findings in the report...
June 14, 2017 at 11:44 am
Fundraising is all about relationships: The depth and quality of relationships between donors and the institution—the organization’s staff. It is also all about numbers. You must have a certain number of donors at specific levels to meet your goal (unless you have one donor driving the project, but then you will most likely eventually have to worry about sustainability)…
June 14, 2017 at 11:34 am
One might think that gift range charts are just for large projects, such as capital campaigns or for significant fundraising efforts. And while there is some truth to that, gift range charts can be used effectively in even the smallest of fundraising shops...
June 13, 2017 at 11:40 am
Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...
