Prospects

5 Steps to Growth Hack Your Fundraising Efforts
September 12, 2017 at 3:56 pm

Big Data, analytics, Artificial Intelligence—do any of these words resonate with you? Maybe you’ve seen them thrown around in a blog or an article about how learning about these technology-driven strategies can benefit your nonprofit organization in the long run. In today’s prominent digital era, there is so much hidden potential in your organization’s data. […]

5 Best Practices for Converting Volunteers to Donors
September 12, 2017 at 11:38 am

It is not a secret that nonprofits need volunteers and donors to achieve their goals and carry out their mission. The question is, is your organization focusing on the volunteer base that you already have? Many nonprofits do not know that the line between their volunteers and donors is very thin.  The value of a…

Mid-Year Charitable Giving Report: A Positive Response
September 12, 2017 at 11:29 am

Earlier this year, the Indiana School of Philanthropy predicted charitable giving would rise 3.6 percent in 2017. Based on the volume of individual contributions received during the first half of the year, it appears as if the industry is on pace to meet those projections...

The Conflict Between Caseload Management and Prospecting
September 5, 2017 at 11:10 am

If I gave you $1 million, but told you I needed to control the investment and after one full year, the investment became $520,000—then at the end of the second year, the investment became $330,000—you would think I was either the worst financial advisor or just plain crazy...

It’s Not Too Late: Get Ready for Monthly Donor Month
August 28, 2017 at 10:49 am

There’s never a bad time to convert your constituents to give monthly, but there are two months a year that typically fit better in your overall communication plan: January and September. “Why September?” you may ask. Because, it’s typically slower with events. Donors are back home, back to school, back to work and in their “routine.” It’s not yet busy with Thanksgiving and holiday preparations…

Are Prospective Donors Like Window Shoppers?
August 24, 2017 at 9:44 am

We all like to do it. It’s enjoyable, it’s free and, except for our time, it involves no commitment. When the clerk asks us if they can help us, how often do we answer, “Just looking?” I dare say we’ve often given that answer when we are actually looking for something specific, but aren’t yet ready to commit. Then again, there are many times when we’re merely “killing time...

A Balancing Act: The Art and Science of Fundraising Through Analytics
August 23, 2017 at 11:29 am

In the age of “Big Data,” countless companies and organizations are turning their wealth of data into an extremely valuable asset. In the commercial world, Big Data, machine learning and artificial intelligence are turning data into actionable insights. Big Data really has moved from being a buzzword to being mission-critical...

How to Attract More Men to Your Mission
August 23, 2017 at 11:20 am

There isn’t a “more helpful” sex; both men and women help others. But the gender difference in the peer-to-peer realm is stark—women participate and fundraise at significantly higher levels than men do...

Who Else Is On Board?
August 14, 2017 at 11:11 am

Any major gift officer who has been working for a few years has heard this phrase uttered by one of their donors, “Well, who else is going to fund this project? I don’t want to be the only one to invest in it...