Selfies, Beer, Wrestling: How 3 Museums Captured the Elusive Young Professional Crowd

There’s a creature spoken about in hushed tones by those in the museum and membership-based nonprofit world. Some say it’s a myth. Others swear they’ve seen it with their own eyes before. Still, others laugh and claim it’s just an urban legend. It is the young professional.

Yes, that most elusive and desired of members: Young! Hip! Connected! Disposable income! Professional! Ripe for stewardship that will make them ardent supporters of your organization for years to come.

Typically, art and history museums draw an older crowd, but many recognize the need to diversify their audiences and bring in young professionals.