Peer to Peer

A nonprofit has the same needs as any other business. If you want to attract donors and patrons, then you need to constantly build buzz and awareness about what you do. The interest you build moves people into the top of your sales funnel, so they can become donors by the time they reach the bottom.

While peer-to-peer fundraising has only been around for a little more than a decade, this tactic should be a staple in every nonprofit’s fundraising strategy. Take a dive into our "2018 Peer-to-Peer Fundraising Study" to learn why...

Taking your peer-to-peer fundraising campaigns to the next level is easier than you might think. By gathering, analyzing and using data from your past campaigns and events, you can uncover trends and find new opportunities to improve your fundraising results.

Imagine with me that you are listening to the radio, and they mentioned a horrific famine affecting four countries in Africa. This should not be too hard to imagine — in 2018, famines in Nigeria, Somalia, South Sudan and Yemen have been called the greatest humanitarian crisis since World War II.

On November 4 and 5, NonProfit PRO is hosting Peer to Peer Advanced, a conference designed for nonprofit executives who want to take their nonprofit’s peer-to-peer fundraising to the next level through innovative, game-changing strategies. 

Peer-to-peer fundraising relies on healthy extended social networks, similar to a family tree or social media network. Everyone is connected by branches to a larger whole. There isn’t a one-size-fits-all approach to successful peer-to-peer fundraising.

In days past, charity ―  “old-charity" ― was dominated by the few and influential. Sure, it is true that, at the local level, community members were able to organize fundraisers for causes near and dear effectively.

Artificial intelligence fundraising platforms can help you can spend significantly less time (and money) fundraising. The upshot? AI-powered technologies are demonstrating they can help nonprofits acquire new most-likely-to-donate donors within minutes.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: 40 nonprofit trends for 2019, peer-to-peer fundraising study and metrics for measuring nonprofit success. 

Welcome back to The NonProfit Voice Podcast! In this episode, Nhu Te, Editor-in-Chief of NonProfit PRO, sits down with Mike Kinney, managing director of digital fundraising at Children's Miracle Network Hospitals, and Marc Rubner, CEO of DonorDrive, to explore creative ways of using livestreaming in fundraising.