Merchandising

Some US charities need profits to survive -experts
October 25, 2010

Some U.S. charities need to attract private investors and turn a profit instead of relying on donations to tackle the country's woes, experts say.

Charities should operate more like businesses by becoming social enterprises to shore up revenue after the worst U.S. recession in decades sparked a fall in giving, they told a panel at New York University's Heyman Center for Philanthropy.

Profits for nonprofits? Goodwill blazes path
August 26, 2010

These are still grim times for many nonprofit organizations.

And then there's Goodwill Industries of Greater Detroit, a $22 million "business that happens to be a nonprofit," President Lorna Utley, a former General Motors Co. executive, told me this week. "About half of our revenue is earned. Very little of ours is philanthropic. A lot of our sources (for revenue) are changing."

Because they have to.

American Red Cross Launches Gifts that Save the Day Holiday Campaign
November 18, 2009

WASHINGTON, November 18, 2009 — Many people are cutting back on gift-buying, parties and travel this holiday season, but support for charitable giving remains strong as people believe it is more important this year to give to charities because of the economy, according to a new national survey for the American Red Cross.

Tips for Turning Ornaments Into Fundraisers
December 19, 2006

Creating a campaign centered around the sale of holiday ornaments is a win-win for your organization and your constituents that can help you generate additional revenue and exposure for your cause. The United States Capitol Historical Society, an organization dedicated to promoting the history of our nation’s Capitol and Congress, has designed an annual Capitol-themed holiday tree ornament — which it sells in its gift shop and online — since the 1980s. The society offers discounts on its ornaments to corporate and association sustaining members of 15 percent to 25 percent, depending on their level of membership, says Diana E. Wailes, vice president

A Catalog, You Say?
January 1, 2006

 Face it … life is not a Bob Hope movie. And just as a family of adorable tots can’t really make it in show business anymore by punching the air and yelling, “Let’s put on a show,” gone too are the days of, “Let’s have a catalog!” in the not-for-profit world. Having a merchandising program is one way for many nonprofits to raise unrestricted funds and to reach donors and prospects at a time when their mailboxes — both physical and virtual — are crammed with

Shopping for a Cause
September 1, 2005

After getting laid off by Enron during its financial-document falsification scandal and eventual collapse, Brian Cruver authored a book, Anatomy of Greed, which gives an insider’s view of the debacle. The book became a CBS television movie, The Crooked E. With the money earned from the book and movie deals, Cruver wanted to start a company that would benefit society.