Merchandising

Are Incentives Bad for Peer-to-Peer Fundraising?
September 27, 2017 at 2:35 pm

Let’s face it: There are a number of ways that you can reward and recognize your volunteer fundraisers—specifically when it comes to a peer-to-peer fundraising strategy. And for these fundraisers to be truly successful, they have to really believe in the organization’s mission and cause, or else why would they be volunteering?...

Last Chance: Does Your Nonprofit Use Promotional Products? Take a Survey, Win a Gift Card!
July 12, 2016 at 9:41 am

There are lots of good reasons and creative ways to use promotional products: premiums, incentives, giveaways and more. How is your nonprofit using them? We want to know. And we're willing to pay up to find out. In order to better understand how nonprofit organizations use branded merchandise, we're conducting a brief survey to learn what you want from promotional products. Your answers will allow us to help you get your brand noticed and improve your marketing...

Bracelet That Contains Mount Everest Water, Dead Sea Mud Raises Money for Charities
April 11, 2016 at 10:18 am

The latest celebrity-approved accessory is a silicon bracelet called the Lokai. Like the iconic yellow Livestrong bands of years past, this one promises to distribute a portion of its profits to charity—10 percent, in this case. Like the Livestrong bands, you can wear it 24/7 without worrying about it tarnishing or falling off. But unlike…

Oxfam Charity Bookstore: Please Stop Donating So Much 'Fifty Shades of Grey'
March 24, 2016 at 8:44 am

For most charities, there's no such thing as too many donations. But what if those donations are all used copies of "Fifty Shades of Grey," the best-selling 2011 erotic romance novel? What if it's enough copies to build a fort? That's the sad state of affairs at an Oxfam International thrift shop in Swansea, South Wales...

Incentives Are Bad, But Promotional Products Are Not
March 9, 2016 at 11:38 am

A promotional product, when carefully selected, does not jeopardize a person’s view of why he or she is involved with a nonprofit, because it cannot be construed as payment in any form. The product is a reinforcement of the person’s self-label, e.g., “I am a cancer evangelist. I do this work because it’s who I am.” Here are the best practices to make sure that a promotional product works as recognition instead of as an incentive...

Why Promotional Products Might Be Your Nonprofit's Secret Weapon
March 3, 2016 at 12:29 pm

Is your nonprofit using promotional products? If your answer is "no" or "what's a promotional product?" then it might be time for a quick lesson in one of marketing's secret weapons. Chances are, you're already familiar with these items. The education and nonprofit sectors as two of the top three promotional-products buyers, and for good reason...

How Charity Wristbands Are Making a Comeback
February 23, 2016 at 10:47 am

Is the charity-wristband trend making a comeback? Figures from the four charities selling the new Unity band for World Cancer Day (WCD) suggest it might be. For some of the charities, online stock of the bands sold out by Feb. 8, four days after this year’s WCD on Feb. 4. After selling 670,000 Unity bands…

Retail Ready: Enhance Your Branding, Fundraising With Nonprofit Merchandising
November 23, 2015 at 10:17 am

No matter the mission, size or location of the organization, nonprofit professionals always are looking for ways to increase their fundraising numbers and invest more dollars into making the world a better, safer place. One way to do that is through nonprofit merchandising. With the technologies at every organization’s disposal these days, there’s no shortage of ways nonprofits can incorporate merchandising into their plans...

Firsthand Tales of Creativity and Success: SAAGNY Foundation Tumbler
April 1, 2015

As both a fundraiser and awareness piece for the SAAGNY Foundation, Rhonda Blum created and sold custom-decorated tumblers from Gordon Sinclair for $10 apiece. The mugs carried 12 co-sponsor decorations on them, each sold for between $75 and $100, and were sold at various SAAGNY and SAAGNY Foundation events.

Looking Back: Safety Line
February 18, 2013

In the June 2009 cover story, "Safety Line," former FS Associate Editor Abny Santicola explained how for-profit ventures help nonprofits shore up the funding they need to maintain and expand their programs — even in stormy economic times.