Merchandising

On Sunday, Nov. 27, 2022, Museum Store Sunday will commence with the current count at 2,033 museum stores and cultural institutions across the globe participating in this annual event.

During the previous recession, 25% of income to charities came from product sales. With merchandise, nonprofits can provide supporters with a tangible product, building an ongoing relationship and making the most of opportunities to spread the word about a cause.

A distributor/decorator tells us how he helped a nonprofit create a branded apparel program.

Let’s face it: There are a number of ways that you can reward and recognize your volunteer fundraisers—specifically when it comes to a peer-to-peer fundraising strategy. And for these fundraisers to be truly successful, they have to really believe in the organization’s mission and cause, or else why would they be volunteering?...

There are lots of good reasons and creative ways to use promotional products: premiums, incentives, giveaways and more. How is your nonprofit using them? We want to know. And we're willing to pay up to find out. In order to better understand how nonprofit organizations use branded merchandise, we're conducting a brief survey to learn what you want from promotional products. Your answers will allow us to help you get your brand noticed and improve your marketing...

The latest celebrity-approved accessory is a silicon bracelet called the Lokai. Like the iconic yellow Livestrong bands of years past, this one promises to distribute a portion of its profits to charity—10 percent, in this case. Like the Livestrong bands, you can wear it 24/7 without worrying about it tarnishing or falling off. But unlike…

For most charities, there's no such thing as too many donations. But what if those donations are all used copies of "Fifty Shades of Grey," the best-selling 2011 erotic romance novel? What if it's enough copies to build a fort? That's the sad state of affairs at an Oxfam International thrift shop in Swansea, South Wales...

A promotional product, when carefully selected, does not jeopardize a person’s view of why he or she is involved with a nonprofit, because it cannot be construed as payment in any form. The product is a reinforcement of the person’s self-label, e.g., “I am a cancer evangelist. I do this work because it’s who I am.” Here are the best practices to make sure that a promotional product works as recognition instead of as an incentive...

Is your nonprofit using promotional products? If your answer is "no" or "what's a promotional product?" then it might be time for a quick lesson in one of marketing's secret weapons. Chances are, you're already familiar with these items. The education and nonprofit sectors as two of the top three promotional-products buyers, and for good reason...

Is the charity-wristband trend making a comeback? Figures from the four charities selling the new Unity band for World Cancer Day (WCD) suggest it might be. For some of the charities, online stock of the bands sold out by Feb. 8, four days after this year’s WCD on Feb. 4. After selling 670,000 Unity bands…