Merchandising

Are Incentives Bad for Peer-to-Peer Fundraising?
September 27, 2017 at 2:35 pm

Let’s face it: There are a number of ways that you can reward and recognize your volunteer fundraisers—specifically when it comes to a peer-to-peer fundraising strategy. And for these fundraisers to be truly successful, they have to really believe in the organization’s mission and cause, or else why would they be volunteering?...

Cocktails for a Cause: These Bars All Give Back to Charity
July 19, 2017 at 11:42 am

In this fraught post-election America, it’s more important than ever for individuals to support the causes they hold dear, and bars across the country are making this as easy as ordering a drink. “Everybody wants to do something, but not everybody has the time or money to donate,” says Ravi DeRossi, one of the founders…

More Donors Starting Funds Rather Than Giving Directly to Charities
April 19, 2017 at 9:13 am

For the first time on record, the nonprofit that received the most in donations in the country is not what you typically think of as a nonprofit—and that has some in the nonprofit sector worried that the new model is upending traditional philanthropy. Giving accounts allow donors to get an immediate tax benefit when they…

AmazonSmile: Are Charities Smiling Back?
March 8, 2017 at 10:06 am

Amazon launched AmazonSmile in 2013. AmazonSmile is a means for consumers to shop and donate to their favorite charities at the same time. AmazonSmile essentially offers the same selection as Amazon—except the company will donate a 0.5 percent of the eligible purchase price to a charity of the consumer’s choosing...