Firsthand Tales of Creativity and Success: SAAGNY Foundation Tumbler
Rhonda Blum, former sales representative for distributor Motivators Inc. and board member at the Specialty Advertising Association of Greater New York (SAAGNY) and SAAGNY Foundation, shared a promo-based fundraiser.
As both a fundraiser and awareness piece for the SAAGNY Foundation, Blum created and sold custom-decorated tumblers from Gordon Sinclair for $10 apiece. The mugs carried 12 co-sponsor decorations on them, each sold for between $75 and $100, and were sold at various SAAGNY and SAAGNY Foundation events.
Below, she details what made the promotion so successful.
NonProfit PRO: Could you briefly describe how this promotion worked?
Rhonda Blum: It was for the SAAGNY Foundation, which is SAAGNY's nonprofit arm. We use this mug as a fundraiser. I got the idea from Ray Rodriguez [former vice president of sales and marketing] from Gordon Sinclair when we were having lunch. He was talking to me about a client, and I said, "Let's see if we can do this to raise some money for the SAAGNY Foundation."
The mug is a beautiful piece, and what we did was we sold each of the little circles to 12 vendors in the promotional products industry, including [ASI] and [Promotional Products Association International]. … It's a great product and it's been working really well.
NPPRO: How did you promote this piece?
RB: I'm the social media person for SAAGNY, so I made sure the mug was as many places as I could send it. I posted it everywhere. I posted pictures on SAAGNY's website, on the foundation's website, on Gordon Sinclair's Facebook page, on my Facebook page, so there was a lot of publicity for this for a while. It was also promoted at all of our events.
NPPRO: What do you think is the best decision you made with this promotion?