Bracelet That Contains Mount Everest Water, Dead Sea Mud Raises Money for Charities
The latest celebrity-approved accessory is a silicon bracelet called the Lokai.
Like the iconic yellow Livestrong bands of years past, this one promises to distribute a portion of its profits to charity—10 percent, in this case. Like the Livestrong bands, you can wear it 24/7 without worrying about it tarnishing or falling off.
But unlike the cheap Livestrong bracelets—which cost $10 for a 10-pack—the Lokai is $18 a pop. And instead of sending money only to cancer research, Lokai donates its proceeds to a selection of different charities.
"It's a very Millennial take on how to change the world and how to give back," Steven Izen, Lokai's 25-year-old founder, said.