Mistakes: The Unavoidable Fundraising Nightmare
May 5, 2017 at 9:33 am

Mistakes are inevitable, how a fundraiser responds to those errors is what can really set the organization apart. Instead of spending all our time on looking for someone (anyone but me!) to blame, our first priority needs to be our donors...

Top 3 Monthly Donor Retention Tips
May 1, 2017 at 12:40 am

By now, you know the tremendous power monthly donors have. You know how it can help improve your donor retention to much higher levels. We typically see monthly donor retention rates between 87 percent and 95 percent—that’s double that of one-time donors...

Museum of the American Revolution's Direct Mail Call to Arms
April 20, 2017 at 3:28 pm

The threats to America’s family farms motivate action in this direct mail campaign. Mailer Name: American Farmland Trust Date Mailed: December 2015 to March 2017 The American Farmland Trust was founded in 1980 by family farmers and ranchers to deal with the loss of farmland to development. Since then, it has worked to preserve millions […]

How to Make a Prize Promotion a 'Win Win' for Membership Enrollment and Donor Engagement
January 24, 2017 at 11:44 am

Running a true raffle though is legally quite complicated. Registrations for charitable gaming licenses are cumbersome, time consuming and potentially more costly than the money you could raise. Instead, we operate these types of promotions under sweepstakes laws. But what are the keys to success? How can you use sweepstakes to attract new members and engage your donor base? Here’s what we’ve discovered...

2016 Gold Award Winners: Special Appeal
January 24, 2017 at 10:07 am

“A challenge has been made.” Those are the big, bold words written across the front of this Barnes Foundation upgrade appeal’s oversized envelope, practically daring donors to open the package. The mailing—inviting the foundation’s closest and most dedicated supporters to advance their memberships to a higher level—was designed inside and out to make recipients feel special...

2016 Gold Award Winners: Renewal
January 24, 2017 at 9:55 am

When Congress passed legislation in December 2014 to establish a congressional commission to study the feasibility of and recommend a site for the National Women’s History Museum, there was a catch. The commission and museum would both need to be financed with private money. No Washington, D.C, 
museum had ever been asked to underwrite its own congressional commission...