Membership

In the fall of 2010, the Chuck Colson Center for Christian Worldview was looking to build a brand-new donor base through e-mail. Here are the results and lessons learned from working with KMA.

Certain ideas make so much sense that one wonders why no one thought of them sooner. Case in point: Global leaders struggled for decades to think of a way to improve education. Ten years ago, Fred Mednick, Ph.D., started his nonprofit aimed at supporting those who can best provide that education.

Today, every fundraiser understands that direct mail can't do it all. Any campaign needs the other channels, to some extent ... and ideally on the same page. And while the closely coordinated direct-mail and e-mail campaigns are both popular and successful today, perhaps the most effective demonstration of the offline-online marriage is a personalized URL (PURL) campaign.

1% for the Planet said its environmental donations grew by 40%. The organization is a network of companies in 43 countries who pledge to give at least 1% of their revenue to environmental causes. In the last three years, more than one company a day has joined the 1% network..

The competition for foundation grants is greater than ever with charitable service demand at an all-time high. So to ensure your organization is in position to grab the attention of grantmakers, make sure you're set up with the pre-grantseeking needs foundations look for.

The organization, long an icon of wholesomeness in a simpler America, has seen its membership plunge by 42 percent since its peak year of 1973, when there were 4.8 million scouts. In the last decade alone, membership has dropped by more than 16 percent, to 2.8 million.

The declines reflect the difficulties of keeping up with changing times and shifting demographics, as well as of battling a perception that the organization is exclusionary because it bars gay people and atheists, not to mention girls under 13.

Miriam Isserow
development consultant/
former development director
Women Empowered Against Violence

Truth be told, it was this nomination from Lauren Hines, development director at the Council for Court Excellence and a colleague of Miriam Isserow's, that prompted us to go with the "superhero" theme for this year's awards.

Matthew Bregman
director of development
El Museo del Barrio

Since Matt Bregman's arrival at El Museo del Barrio in spring 2006, private giving has soared from $2 million in FY02-05 to more than $6 million last year. But as impressive as those numbers are, it's not always just about numbers. According to Julián Zugazagoitia, director and CEO of El Museo del Barrio, Matt's leadership made it possible to reopen the museum to the public after a $35 million renovation.

Christina Johns
senior manager of DRTV and social networking
International Fellowship of Christians and Jews

Christina Johns came onto FS' radar last year when she pitched an idea to write about social networking in regard to nonprofit organizations. We were impressed with how 
comfortable she was with a subject that was so new to the sector and one that was causing all kinds of angst among even the most 
daring fundraising pros. She has an impressive and easy grasp of (and genuine passion for) the social-
networking milieu — its possibilities, its limitations and the strategies needed to make it work.