You know all too well how many of your donors are lapsed. But your donors don’t think of themselves as "lapsed." They aren’t going around with heads hung in shame because they haven’t given in a while. In fact, most of them still think of themselves as donors. So all you have to do is remind them of that fact. Let them know how much you appreciated the last time they gave and the last amount they gave. Tell them you miss their support.
As the year draws to a close, focus more on renewing current and lapsed donors than on acquiring new ones.
Lose your mid-level donors, and your major gifts will dry up sooner than you might imagine.
This year, the FSV advisors tackled the issues every-sized organization and mission need to know to thrive well into the next decades.
Never assume systems are working. Always check and check again. Mistakes creep in and software glitches show up for no reason known to us non-technical types, so always validate your systems to be sure they are doing what you expect them to do.
In her January 2011 DM Diagnosis article, "Baby, Come Back," fundraising copywriter and creative director Kimberly Seville shared what happened when she deliberately became a lapsed donor.
This is your optimal time to have your strategic list of what you need to accomplish in hand and to check it twice — actually at least twice a week — because it is so easy to get caught up in the excitement of the holiday spirit.