Lapsed Donors

Why Donors Lapse and How You Can Stop It
December 28, 2015 at 10:05 am

One thing that happens as you get older is that the Christmas season becomes a bit less about wonder, awe and toys, and becomes more about details, plans and socks. I remember that year of transition when I realized that my days of getting sweet presents was over, and I wouldn’t be getting any more…

What Does a Relationship Look Like Anyway?
November 12, 2015 at 9:12 am

What will you do differently this year-end to build a relationship with your donors so you are still “best buds” come December of next year? I think it starts with looking at businesses and organizations with which we have a relationship and feel some loyalty to. What are they doing right that we can emulate?...

Why You Need to Know About the Donor Hierarchy of Needs
November 11, 2015 at 9:16 am

According to the 2015 Fundraising Effectiveness Report, last year, gains from new and recaptured lapsed donors were more than offset by losses in the number of lapsed new and lapsed repeat donors—for a net loss in donors of -1.4 percent. Yipes! Do you want to be the exception? Then you have to be of greater service to your donors. To do this, you’ve got to get inside your donors’ heads...

Video: 7 Crucial Storytelling Tips to Improve Your Fundraising
October 28, 2015 at 9:46 am

You are losing donations. If you write appeal letters, fundraising newsletters or other donor communications, this video is a must for you to see. With these seven tips, you'll quickly plug some of the holes​ in your fundraising efforts. In the video below, Steven Screen and Jeff Brooks​ walk you through some easy storytelling fixes…

Is Your Organization Caught Up in ‘Busyness Syndrome?’
October 27, 2015 at 9:52 am

If you’ve been in fundraising for any length of time, you’ve no doubt come across what I call “Busyness Syndrome.” I first encountered this disorder during my second nonprofit development job. I’d been hired as a grant writer for an agency serving disadvantaged women and children. They were an organization I admired and was familiar with from my days working for a large grant-making foundation that funded them often. But what I found inside the organization was disheartening...

5 Ways to Break the Habitual Malaise
October 26, 2015 at 9:39 am

Over the years, Richard and I have evaluated dozens of major gift programs from a wide array of organizations. When we look at these files, we often see a ton of donors who give the same amount every year. But we see very few gifts in the high five, six or seven figures. Why? The problem is that over time, development directors and their major gift officers seem to come to the conclusion that this is how their donors always behave...

4 Things Fundraisers Need to Focus On Right Now
October 21, 2015 at 8:21 am

Before we know it, we’ll be saying “Happy New Year!” and the last quarter of 2015 and the holidays will be a blur. Here are four things fundraisers need to focus on and plan for this week in order for 2015 to be a banner year of philanthropic support for your worthy mission...

70 Nonprofit Trends for 2015
February 1, 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share these 70 trends for this new year — everything from leadership to staffing to fundraising and more.