Why Donors Lapse and How You Can Stop It

One thing that happens as you get older is that the Christmas season becomes a bit less about wonder, awe and toys, and becomes more about details, plans and socks. I remember that year of transition when I realized that my days of getting sweet presents was over, and I wouldn’t be getting any more Nerf guns.

But here’s the thing, socks are just much more useful for me. And what would I really do with a Nerf gun? For many organizations, December is an important time where they raise a lot of money, in some cases half or more of their annual budgets, and the focus is often on the fancy things. The cool stuff. The Nerf guns. And while you have to do some of that, December is a great time to look at something much more practical for you that has a longer-term benefit: donor retention.