A Blast From the Past: Find the Gold in Your Fundraising This Fall (November 2011)
FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
We all know that year-end fundraising is the most important season of all. About half of your donors will make only one gift a year, and most of them will make it between October and December.
And this year, the stakes could not be higher. Donors have narrowed down the number of organizations they support, and they are making fewer gifts.
Here are your two top priorities for your year-end fundraising this year:
- Get last year's donors to renew their gifts.
- Get your lapsed donors back into the fold with a renewed gift.
It's not the greatest time to be going after brand-new donors. Studies are showing that nine out of 10 donors are not going to consider a gift supporting a new organization right now.
Click here to read the full story.