Motivate Your Lapsed Donors

You know all too well how many of your donors are lapsed. But your donors don’t think of themselves as "lapsed." They aren’t going around with heads hung in shame because they haven’t given in a while. In fact, most of them still think of themselves as donors. So all you have to do is remind them of that fact. Let them know how much you appreciated the last time they gave and the last amount they gave. Tell them you miss their support.