The (Proper) Care and Feeding of Mid-Level Donors (2013 FundRaising Success Virtual Conference session)
Speakers: Andrew Laudano, Vice President, Client Services, Senior Strategist, L.W. Robbins Associates
Click above/below to view this webinar, originally offered as a session at the 2013 FundRaising Success Virtual Conference & Expo.
Much attention is given to major donors. Tons of energy is poured into getting the second gift or re-engaging lapsed donors. But an organization can't overlook those donors who sit in between first- and second-time givers and the big leagues of giving. Lose them, and your major gifts will dry up sooner than you might imagine. In this session learn:
* Why donors fall out of touch and stop giving
* Multichannel strategies for keeping mid-level donors engaged
* When and how to start the nudge into major-gifts territory