Individual Giving

New research finds donors overestimate how much they give, even as generosity continues to decline.

Volunteerism has rebounded after the pandemic, Gallup finds, even as charitable giving participation remains uneven.

Charitable giving in 2026 faces continued donor caution, even as economic indicators begin to improve.

Reframing philanthropy around donor values can transform short-term gifts into lasting relationships and sustainable fundraising.

Engagement is up, but donations aren’t. Here’s why vanity metrics fall short — and what nonprofits should measure instead.

Ignoring mid-level donors weakens retention, revenue, and the major gifts pipeline — often before nonprofits realize it.

Research shows fundraising growth is increasingly tied to internal capacity, staffing, and strategy — not donor demand alone.

Twelve data points that reveal how giving, fundraising, staffing and technology are shaping nonprofits in 2025.

Third-quarter FEP data shows donor losses slowing as fundraising dollars rise, driven by repeat and major donors.

Giving isn’t a transaction — it’s a biological event. Here’s what neuroscience reveals about donor behavior and generosity.