Individual Giving

The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

When Should You Give Up on a Lapsed Monthly Donor?
April 24, 2017 at 9:06 am

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

5 Trends Facing Nonprofits Now
April 20, 2017 at 3:24 pm

Evaluating—or re-evaluating—recruiting strategy, community outreach and ways to improve volunteer programs should include a thorough understanding of current trends and changes impacting the nonprofit sector. In conducting our latest research into the state of volunteerism and volunteer screening in America, we asked for feedback from more than 700 nonprofit professionals...

#GivingTuesday Donations on the Rise
April 19, 2017 at 2:53 pm

The day after Thanksgiving, the holidays hit full-force. And it’s not just the radio stations blasting “Here Comes Santa Claus” every half hour—it’s the shopping frenzies of Black Friday and Cyber Monday. Thankfully, (no pun intended) for the past four years, we’ve had a day to shift the focus away from materialism and back to the true spirit of the holidays: Giving Tuesday...

Grow the Number of Volunteers in Your Nonprofit
April 19, 2017 at 9:31 am

From 2015 to 2016, the number of nonprofit organizations with 50 or more volunteers increased from 55 percent to 76 percent. Growing numbers of volunteers could mean major benefits to the nonprofit sector. Volunteers are an important source of labor, expanding fundraising networks and saving many organizations thousands of dollars with their unpaid service...

More Donors Starting Funds Rather Than Giving Directly to Charities
April 19, 2017 at 9:13 am

For the first time on record, the nonprofit that received the most in donations in the country is not what you typically think of as a nonprofit—and that has some in the nonprofit sector worried that the new model is upending traditional philanthropy. Giving accounts allow donors to get an immediate tax benefit when they…

5 Myths of Evergreen Philanthropy: Part 3
March 23, 2017 at 8:28 am

The entire nonprofit community—in the U.S. at any rate—is obsessed with “major gifts.” You know the ones. Those gifts, which are of such size, that create big waves as they wash up on the beach of the nonprofit...

An Unorthodox Gift to Notre Dame From Muslim Philanthropists
March 20, 2017 at 8:45 am

Rafat and Zoreen Ansari, medical doctors who were born in Pakistan, have spent the last four decades working and raising their three children in a suburb of South Bend, Ind., where they also have earned a reputation as civic leaders. By their estimation, they have given at least $1 million and thousands of hours of…

Selena Gomez Donates to Lupus Research at USC Medical School
March 14, 2017 at 1:32 pm

Selena Gomez is using her fortune to help a cause that hits close to home. The singer/actress—who revealed that she was diagnosed with lupus in a Billboard cover story in October 2015—donated to the University of Southern California’s Keck School of Medicine, which fired up the Selena Gomez Fund for Lupus Research, People first reported. The…