Individual Giving

Turn your founder story into a fundraising asset that builds trust, signals credibility, and inspires donors to give.

Facts inform. Stories move donors. Here’s why fundraising storytelling beats the org pitch — and two shifts to raise more.

Match your campaigns to donor behavior and seasons to raise more with less stress.

Millennials are giving more, supporting new nonprofits, and reshaping how organizations approach donor outreach and engagement.

Score your fundraising appeal copy with this 15-question checklist and find out where your donor messaging falls short.

Most donor wealth isn’t in cash — so why are you only asking for it? Here’s a deep dive into non-cash asset gifts.

Fundraise Up’s Tara Broughel and Matt Bowe key findings from the “Pulse of the Donor” benchmark report, including why more donors are giving smaller gifts and how mobile, social, and AI are reshaping online fundraising.

Donor value and recurring giving rise, while first-time conversion remains a challenge.

FEP data shows fundraising growth in 2025 was driven by fewer donors, raising concerns about long-term sustainability.

Why major donors don’t give — and how a stronger offer can change that.