Individual Giving

Tips for Retaining and Upgrading Mid-Level Donors
August 12, 2022 at 9:57 am

Here’s a look at how Planned Parenthood split its 55,000 mid-level program list into smaller segments to mail smarter, and effectively renew and upgrade lapsed and underperforming donors, respectively.

The Individual Donor Problem — Are You Addressing It?
February 18, 2022 at 12:50 pm

America is a very giving nation, and individual donors are leading the way. Americans gave more in 2020 than in 2019. In fact, of the record $471 billion contributed in total, about 80% were from individuals. However, despite growing giving dollar totals, there is a individual donor problem.

Q&A: Discussing the Rise of Black Giving Circles
September 3, 2021 at 12:48 pm

Nonprofits insist every dollar counts, and that's true, but they're looking at the big picture. When all those dollars are combined, they can make a big impact with those collective dollars. The same is true on the donor side. While not discounting the importance of individual giving, if multiple individuals with similar philanthropic goals pool their money together, they can make a bigger difference in their preferred cause...

The NonProfit Voice Ep 2: Digital Wallets Improving the Donor Experience
July 15, 2019 at 2:34 pm

Welcome back to The NonProfit Voice Podcast! In this episode, Nhu Te, Editor-in-Chief of NonProfit PRO, sits down with Nicko Margolies, Digital Fundraising Strategist for Malala Fund, and David DeParolesa, CEO of Give Lively, to explore the use of digital wallets...

Companies Pledge Millions in Harvey Donations
August 29, 2017 at 10:40 am

A long list of American companies have already pledged millions of dollars to help Hurricane Harvey relief efforts. The American Red Cross Opens a New Window.and other organizations are asking for donations to support their response to the storm, which caused massive amounts of flooding and left thousands stranded in Houston and nearby cities. CoreLogic…

3 Ways to Get Current Donors to Invest Again This Year
June 26, 2017 at 11:43 am

You’ve probably seen the stats. According to the Fundraising Effectiveness Project, retention across the U.S. is 46 percent—and about half that for new donors! You work too hard to have more than half your donors disappear, never to be heard from again...

How Asking for Less Will Get You More
June 21, 2017 at 11:30 am

Most of us can identify with this experience: Agreeing to help out with a project or an organization, ending up more involved than we intended and vowing to say “no” to future requests. And yet, here I am, year after year, running tickets for Hot Times, Holy Enchilada and the other games of chance. The truth is, I fell prey to a technique we subscribe to at Turnkey to help our clients raise more money for their various missions...