1 Email to Steal, 1 Email to Learn From
October 1, 2014

Make sure your emails are counted among those few that survive the first and drastic purge of the day. Surprise me, involve me in a way that makes sense — and watch me grow into a donor who sticks with you. After all, retention is not a statistic, it's a relationship.

On the Rocks, Please
September 3, 2014

Part of the power of the ALS Ice Bucket Challenge is that it relies on specific, one-on-one invitations to participate.

2014 DMAW MAXI Awards Results
September 1, 2014

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.