Here are some key findings from CharityDynamics' report on the survey, The Next 10 Years in Digital Fundraising.
How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these supporters are just as likely to donate to you online as your younger crowd. And I bet they're much more likely to read your "Leaving a Legacy" page about your wills and bequests program. But is your font big enough? And how does your legacy page look on a tablet, which we know from other studies trends much older than smartphones.
To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share these 70 trends for this new year — everything from leadership to staffing to fundraising and more.
Steve MacLaughlin, director of analytics at Blackbaud, goes to great lengths to provide insight to us all, and he has done it again with his annual review of year-end fundraising email subject lines.
By now, you've probably already noticed plenty of people falling behind on their New Year's resolutions. That's what makes it a perfect time to refresh those goals for the upcoming year. With that in mind, MobileCause, a could-based online fundraising platform, shares this infographic on the "Top 10 Fundraising Resolutions for 2015."
In his Fundraising Summit presentation, consultant and CFRE Roy C. Jones laid out 10 secrets to acquiring donors online through digital technology.
Seeing what others are doing with their fundraising is one of the best ways to jump-start your own creativity and find new things to try or test. If you haven't done it recently, make some donations to nonprofits that you think you can learn from; reading about fundraising is good, but actually being a recipient of it is great!
Lots of money will be flowing to nonprofits next week at the very end of the year. When online donors visit your site, here's what they want out of their giving experience.
The University of Cincinnati Foundation nearly doubled the number of gifts it received this Giving Tuesday. Here are the four online giving best practices it gleaned from the campaign.
This session breaks down the how-to of “Gamification” digital response drivers.