Gamification: The "Lift Note" of the Digital Age (2014 FundRaising Success Virtual Conference Session)
Speakers: Daniel Atherton, Digital Analytics & Optimization Coordinator, Interactive Department, Chapman Cubine Adams + Hussey
Click above/below to view this webinar, originally offered as a session at 2014 FundRaising Success Virtual Conference & Expo.
Gamification encompasses any number of ways to incentivize your constituents to act - engage, share or give. Sort of like direct-mail lift notes for online fundraising. This session will break down the how-to of these digital response drivers and show you how to communicate smartly so folks come back to give more money and take more action on behalf of your cause.
What you'll learn:
- Why you should add gamification to your fundraising arsenal
- Specific ways to do it
- Choosing elements that will resonate with your audience and keep them coming back.