1 Email to Steal, 1 Email to Learn From

It’s no secret that whatever is in the inbox when your nonprofit’s email arrives is a competitor. In our efforts to filter down the contents of our inboxes to a manageable amount, we may toss the email from the well-meaning nonprofit even if we support it and believe in its mission.

But two recent emails caught my attention. The first came from eBay, reminding me it was my 12-year eBay anniversary and to tell me how much the company valued having me as part of the eBay community. It also attached a PDF of a certificate (sadly, not personalized) that I should “display proudly.”