Direct Mail

A humanitarian aid organization’s direct mail piece taps into anger.

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups […]

A new museum uses direct mail to inspire patriotism in the hearts and minds of donors.

Learn from others. Measure what matters. Start out right. Live out thankfulness. This old dog knows that it takes more than these four things to be a successful and fulfilled fundraiser, but this isn’t a bad place to begin for anyone new to the profession or looking to hit the reset button on his or her career in the nonprofit sector...

A direct mail appeal spreads the word to Catholics about their brethren in need.

A direct-mail appeal spreads the word to Catholics about their brethren in need. Mailer Name: Catholic Extension Date Mailed: January 2015 to August 2016 Catholic Extension, also known as Catholic Church Extension Society, was founded in 1905 in Chicago. It raises money to support and strengthen poor Catholic mission dioceses across the U.S. Much of that […]

Art serves many purposes, as this direct mail membership campaign shows.

Art serves many purposes, as this direct-mail membership campaign shows. Mailer Name: U.S. Holocaust Memorial Museum Date Mailed: March 2015 through June 2016 The U.S. Holocaust Memorial Museum, dedicated in 1993, is the country’s official memorial to the Holocaust. This direct-mail package is one of several controls that has been used to drive membership over the […]