Direct Mail
What if instead of viewing the telephone as an outdated direct response tool, we dust off the cobwebs, take a chance and use it?
Before you begin a mailing campaign, don’t start with the format. Start with the job it’s supposed to do.
The Postal Regulatory Commission announced a new proposal and rule-making process in its 10-year rate review that started in 2016.
Sustainer programs have grown substantially over the past few years.
In a world saturated with digital, direct mail gives nonprofit professionals the opportunity to add personal elements to marketing.
Who hasn’t received Heifer International’s iconic holiday gift catalog? You know the one.
Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.
As you move into your 2020 marketing plan, pair these channels up in new and creative ways.
As you’re going into the next decade, it might be a good time to take stock of some old ideas that can be new again.
The ACLU pulled out all the stops and created some new ones to reach its $1 million-dollar special appeal fundraising goal.













