Data Mining

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...

Applying data mining techniques in our fundraising programs has been with us for at least a decade. It’s getting a lot more attention lately, as nonprofits seek out more dollars from their donors—with some success. Data mining is no longer a unique fundraising idea...

In this webinar, you’ll learn tips and tricks of how to use data and storytelling to create impactful solutions for your nonprofit.

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

Wiland, a company dedicated to advanced data-driven solutions, revealed its new business intelligence solution called Wiland Insights, a product solely created to meet the needs of multichannel retailers, nonprofits and other organizations that generates ample amounts of transactional data. With this tool, Wiland takes interpreting data to a whole new frontier...

Professional fundraisers usually don’t list “behavioral economics specialist” in our skill-sets. Now is the time to change that. To help understand why, we turn to author Michael Lewis. His work is worth a long weekend on the back porch with a cup of joe or two. His work will help you raise money...

If you don't have extra money or time to give to charity, a new startup suggests donating something else: yourself. More specifically, your (anonymized) shopping data. Data Does Good, a benefit corporation, lets users choose a nonprofit to support and link up their Amazon shopping history. The startup's system automatically strips away personal information, then…

The last few days have brought something unusual to the news: a battle of the data scientists. Yep, that’s right—data science people fighting about the validity of models for polling predictions. I find this very unusual. Data scientists compete all the time. But there is rarely an argument about what is empirically correct and valid...

Eighteen nonprofits from all sectors came together for two days to discuss mid-level giving. Here’s what they say is mandatory for measuring success...