Data Mining

In the nonprofit world, every organization strives for change—change for a better world and change in the name of social good—and every nonprofit seeks donors who will support and donate to their causes. But in order to find those quality long-term donors that nonprofits look for, nonprofits need to understand that, in this day and…

Yes, this is another article that talks about data instead of how to effectively craft a full-fledged marketing strategy for your nonprofit. But what you need to know is that your marketing strategy is already partially crafted by the data you’ve been collecting...

For the past few years, it seems like our world has evolved in a way that we’ve never witnessed before. Welcome to the generation of data, where almost any kind of data available can be stored onto an integrated system. From our day-to-day lives, we rely on technology to keep track of agendas, make appointments,…

In a recent MobileCause poll of fundraising professionals and nonprofit board members, we gleaned insights into which metrics, beyond the obvious “dollars raised,” demonstrate nonprofit impact...

Are you an expert in your field? The funny thing about the nonprofit sector is that you can be so well-versed in your profession, but, at the same time, can feel like you’re just starting off—a fresh newbie! Why is that? Well, in the past few years, the sector has been innovating and evolving at…

Nonprofit organizations are vital to making meaningful change in the world and they have significant amounts of untapped potential in their data. But why do some nonprofits struggle to use data while others have successfully harnessed information to drive better decision making?...

By this point, you’ve no doubt heard the buzz about outcomes in the nonprofit world. It’s been exciting to see how many nonprofit organizations and foundations are becoming passionate about the idea of measurement and results...

Artificial intelligence is an area of computer science that trains machines to preform tasks that would normally be done by humans. There has been a lot of buzz—both positive and negative—around AI over the last few years. In 2016, Microsoft CEO Staya Nadella declaredthat "bots are the new apps." Last year, Elon Musk warned about the…

At Turnkey, we place a premium on analyzing every campaign to provide our clients with the best estimate possible of their ROI. While reviewing the reports, occasionally someone asks why we report average fundraising of all peer-to-peer participants rather than reporting only the average of peer-to-peer fundraisers...

Donors are a major part of any nonprofit’s efforts—they are the ones funding your mission after all! It only makes sense, then, that smart nonprofits would have a strategy in place for managing all of the data that comes along with donor relationships. Luckily, donor database software (also known as nonprofit constituent relationship management or…