Copywriting

View for a thorough primer on all of the laws, technologies and best practices you need to know to reach your supporters by email.

How are you sharing your stories? Through words, through photographs, through video? Think about the stories that inspire your donors and how you can share them more effectively.

This video takes a look at year-end mailings from Project HOPE and Habitat for Humanity. Be sure to join Project HOPE's Richard Rumsey at the NonProfit PRO Leadership Conference, which will be held in Washington, D.C. on May 5. Register today!

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are four trends on nonprofit messaging.

You might think infomercials are corny and campy. Maybe so. But they’re also gems of direct response. Let’s take a look at the role the demo plays in an infomercial, and then we’ll see how to apply it to fundraising.

Check out the winners of the 2014 FundRaising Success Gold Awards for Fundraising Excellence Email (Less Than $10 Million) category from Guide Dogs for the Blind, NARAL and People for the American Way.

Check out the winners of the 2014 FundRaising Success Gold Awards for Fundraising Excellence Email ($10 Million and Over) category from the National Park Foundation and Wilderness Society.

Make sure your emails are counted among those few that survive the first and drastic purge of the day. Surprise me, involve me in a way that makes sense — and watch me grow into a donor who sticks with you. After all, retention is not a statistic, it's a relationship.

For an organization that was founded 35 years ago — specifically to build one memorial — the Vietnam Veterans Memorial Fund (VVMF) certainly has become a master of reinvention.

“Oh, people won’t …” Just the smug sound of it should set off alarm bells. “Oh, people won’t” is never about the “people.” It’s about the speaker.