Read This in the Next 5 Minutes!!!
The TV glows in a dark living room at 3 a.m. when suddenly a commercial flashes onto the screen. The pitchman, smiling broadly, holds up a kitchen knife. But not just any kitchen knife. This is the amazing Ginsu. A knife so incredibly sharp it glides through a soft, ripe tomato, as paper-thin slices drop to the cutting board. And so strong it can cut this soda can, as the can falls into halves. And so durable it can stand up to this — as one hammer blow after another rains down on the blade of the knife but leaves no damage.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
