Are You Using These 3 Deadly Fundraising Words?

By Willis Turner

The background of automobile cup holders is instructive for fundraisers. Drivers today assume every car will come with plenty of convenient places to put their coffee. But not that long ago, the Big Three car makers actually, briefly, fought the idea.

In the beginning there was no need for cup holders. With standard transmissions and no safety devices, driving a car required the use of both hands, both feet and full attention.

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Willis Turner Author's page

Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.