Cause Marketing

Paving the Way: Marketer of the Year
June 26, 2017 at 12:16 pm

Paisley Demby has dedicated his life to serving the underserved for the past 15 years. For the past seven years, he has been marketing and recruiting small business owners to apply for the Goldman Sachs 10,000 Small Businesses Program offered at LaGuardia Community College...

Keep Donors Coming Back With Memorable Swag Bags
June 23, 2017 at 9:08 am

Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...

2017 America's Charity Checkout Champions
June 20, 2017 at 9:12 am

Welcome to NonProfit PRO’s 2017 Nonprofit Professionals of the Year Awards. This entry is for Nonprofit Professional of the Year. To view all of this year’s award winners, click here. Paisley Demby Business Services Director LaGuardia Community College Paisley Demby has dedicated his life to serving the underserved for the past 15 years. For the […]

Selling the Experience
June 13, 2017 at 11:25 am

There is a popular advertisement on television that must be working well, as it has been on for some time now. The Volvo ad is striking and memorable. It uses verses from Walt Whitman’s beautiful “Song of the Open Road...

How China's Social Media Giant Tencent Is Shaking Up Traditional Philanthropy
May 23, 2017 at 10:50 am

The Wenchuan earthquake in Sichuan that killed 69,000 people in 2008 shook up China’s social media and online giant Tencent Holdings, located 1,000 kilometers away in Shenzhen. Social media was buzzing with users who wanted to lend a hand during one of China’s worst disasters in modern history. The company previously made scattered efforts involving philanthropy,…

Fundraising Is Sales; Ask These Questions
May 11, 2017 at 11:12 am

Have you ever heard that quote in the title? If not, you might want to brush up on your sales skills. It could be the difference between getting a donation or not. Let’s set the record straight, I’m not diminishing fundraising as just “sales.” I’m elevating sales as a process and technique to help us be more successful in our fundraising...

NPP Leadership Speaker Profile: Emma Carrasco
May 10, 2017 at 9:48 am

What’s one quality that makes a great marketer (or even a great fundraiser)? You guessed it: Passion. When someone has great passion for something—whether it’s to to aid in wildlife conservation, to end world hunger, to prevent and find treatment for deadly diseases, to advocate women’s equality, to support the LGBT community...

5 Ways Nonprofit Marketing and Fundraising Are Like PB&J
May 9, 2017 at 9:53 am

Think about it. When you decide to make a PB&J, you give thought to the type of ingredients you’ll add to the mix: Crunchy or smooth? Strawberry jam or grape jelly? What are you, or those for whom you’re creating this delight, in the mood for? The same holds true for marketing and fundraising collaborations...