Cause Marketing

Signals are all around us, from the “Don’t Walk” sign when you cross the street to the microwave beeping when your food is done. Even the most seemingly insignificant signals help us operate more efficiently, taking the guesswork out of day-to-day tasks...

The way issue advocacy ad formats are being delivered is changing. We’re seeing an explosion of nonprofit organizations buying billboards to incite activism or bring awareness. In fact, 25 percent of purchases through our site are issue-based...

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...

Gucci, the recently rebooted ready-to-wear and accessories brand that is beloved by everyone from Jennifer Lopez to Millennials, regularly makes a point to reach out to youth culture. They work with acclaimed young artists and have committed to going fur-free in an effort to connect with their fans. Now, Gucci is putting their money where their…

In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox...

In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox. That is […]

Finding new ways to reach volunteer and donor prospects can be challenging in the nonprofit marketplace. There are many nonprofits competing to catch the attention of your organization's prospects. In the U.S. alone, there are over 1.5 million nonprofits trying to gain exposure and live out their mission...

The Guardian, three years removed from a Pulitzer Prize that helped spur the British newspaper’s international expansion, is fully embracing a new moneymaking strategy in the face of industrywide revenue problems: philanthropy. The company has established a nonprofit venture in the U.S., theguardian.org, to focus on tapping philanthropic organizations—or even corporate foundations and think tanks—for…

Dave Johnson says his immediate reaction to his daughter’s diagnosis of Type 1 diabetes at age 4 was typical of any father’s. “It was my baby girl, and my response was I’m going to fix it or pay someone to fix it,” Johnson, president and chief executive of the hotel management company Aimbridge Hospitality, said.…