Dave Johnson says his immediate reaction to his daughter’s diagnosis of Type 1 diabetes at age 4 was typical of any father’s. “It was my baby girl, and my response was I’m going to fix it or pay someone to fix it,” Johnson, president and chief executive of the hotel management company Aimbridge Hospitality, said.…
A nonprofit founded by a former president uses his powerful voice in this direct mail campaign.
Paisley Demby has dedicated his life to serving the underserved for the past 15 years. For the past seven years, he has been marketing and recruiting small business owners to apply for the Goldman Sachs 10,000 Small Businesses Program offered at LaGuardia Community College...
Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...
Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event. While people attending a fundraiser know they are expected to donate, you can build […]
There is a popular advertisement on television that must be working well, as it has been on for some time now. The Volvo ad is striking and memorable. It uses verses from Walt Whitman’s beautiful “Song of the Open Road...
Today, due to emerging technologies, most nonprofit supporters are basically inundated with noise. So much noise, in fact, that all of us are becoming extremely selective in what we read and how we respond. (How can we not? We’re swimming in information day in and day out!)...
Hospitals in Manchester have enough blood supplies to treat patients including the victims of Monday night’s arena attack, the NHS has said. Worried locals were urged to make an appointment to give blood at a later date after the city’s blood donation centres were inundated with volunteers. Images shared on Twitter by a number of users…
The Wenchuan earthquake in Sichuan that killed 69,000 people in 2008 shook up China’s social media and online giant Tencent Holdings, located 1,000 kilometers away in Shenzhen. Social media was buzzing with users who wanted to lend a hand during one of China’s worst disasters in modern history. The company previously made scattered efforts involving philanthropy,…
Have you ever heard that quote in the title? If not, you might want to brush up on your sales skills. It could be the difference between getting a donation or not. Let’s set the record straight, I’m not diminishing fundraising as just “sales.” I’m elevating sales as a process and technique to help us be more successful in our fundraising...
