Cause Marketing

Crazy Enough to Work: Fundraising Efforts That Prove It Pays to Think Different
April 27, 2017 at 10:15 am

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...

Top 5 Digital Skills For Nonprofit Professionals
April 27, 2017 at 9:12 am

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

Nonprofit Fundraising in the Internet Age: What You Need to Know
April 26, 2017 at 10:43 am

It’s no surprise that many nonprofits turn to the Internet to meet fundraising goals and connect with potential donors. But, does using the Internet for fundraising pose any legal issues? For example, if you have a nonprofit in Pennsylvania, but your online fundraising post reaches a donor in California, is your nonprofit now conducting business in California?...

Tom Brady Arranges for Special Needs Charity to Fund Own Charity Trust
April 25, 2017 at 11:15 am

Best Buddies has been a great friend to Tom Brady’s own charitable goals. Best Buddies International, which bills itself as a nonprofit that helps people with intellectual and developmental disabilities, has profited greatly from its relationship with the Patriots quarterback, who has lent his image and time to help the charity grow. Since 2011, Brady…

Grammy Museum Merges With Grammy Foundation on Music Preservation Efforts
April 24, 2017 at 9:26 am

Since its launch in 2008, the 30,000-square foot Grammy Museum in downtown Los Angeles has provided not only an entertaining look at the enduring legacy of music (one of Michael Jackson's sequined gloves is prominently on display), but also serves as an educational tool, teaching thousands of schoolkids each year about the history and social…

15 Key Steps to Set Up a Charity
April 20, 2017 at 3:29 pm

Nonprofit charitable organizations are intended to operate for the public good. When a nonprofit charitable organization is qualified as tax exempt under Section 501(c)(3) of the Internal Revenue Code (IRC), donors can generally deduct their contributions to the charity on their tax returns. Donors are thus more likely to support charitable organizations that have an…

#GivingTuesday Donations on the Rise
April 19, 2017 at 2:53 pm

The day after Thanksgiving, the holidays hit full-force. And it’s not just the radio stations blasting “Here Comes Santa Claus” every half hour—it’s the shopping frenzies of Black Friday and Cyber Monday. Thankfully, (no pun intended) for the past four years, we’ve had a day to shift the focus away from materialism and back to the true spirit of the holidays: Giving Tuesday...

Grow the Number of Volunteers in Your Nonprofit
April 19, 2017 at 9:31 am

From 2015 to 2016, the number of nonprofit organizations with 50 or more volunteers increased from 55 percent to 76 percent. Growing numbers of volunteers could mean major benefits to the nonprofit sector. Volunteers are an important source of labor, expanding fundraising networks and saving many organizations thousands of dollars with their unpaid service...

5 Marketing Skillsets That Matter Most
April 18, 2017 at 9:57 am

Times have changed and so have the skills needed to excel in the area of marketing. If you are the head of a marketing team and/or fundraising team and you think through these five (or four primary) skillets, where is your team’s strength and where are the gaps?...