The Guardian Sets Up a Nonprofit to Support Its Journalism
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The Guardian, three years removed from a Pulitzer Prize that helped spur the British newspaper’s international expansion, is fully embracing a new moneymaking strategy in the face of industrywide revenue problems: philanthropy.
The company has established a nonprofit venture in the U.S., theguardian.org, to focus on tapping philanthropic organizations—or even corporate foundations and think tanks—for financial help to report on issues including human rights and climate change.
Rachel White, the president of theguardian.org, said the nonprofit’s charitable status would make it easier for more organizations and private individuals, who might otherwise feel conflicted about contributing to a for-profit newsroom, to donate.