Cause Marketing

If you walked into a Walgreens pharmacy in the month of May, there’s a good chance your trip to the checkout counter involved more than just the usual assortment of two-for-$3 candy specials and glossy magazine covers. That’s because Red Nose Day—a premier celebrity telefunding event in the U.K.—was readying its May 21 U.S. debut,…

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are five trends on cause marketing/corporate partnerships.

Among the ever-evolving buzzwords and old debates in the nonprofit sector, a new concept has entered the fray: running your nonprofit like a for-profit.

More and more, you hear about how nonprofit organizations either are or should run more like for-profit businesses than they have traditionally. It's a hot topic in the nonprofit sector today, and the conversation continues to pick up steam, particularly with technological advances changing the way donors/consumers engage with brands — both in the business world and nonprofit world.

I was recently invited to a reception called the Super Service Challenge through The Salvation Army's involvement with DEFENDER. This outstanding Indianapolis-based company provides a model example of philanthropy for others to follow. It believes in having its employees engage with a variety of charities, providing much needed services to the communities they serve. Employees are encouraged to be philanthropic and are given four days off each year with pay, as long as time off results in volunteerism.

In this season of giving, we are blessed to have such corporate friends. Never take for granted any amount of corporate support. It is needed and much appreciated.

Think about ways your organization can partner with others to help those in need. It may stir your passion toward others.

If your organization does P2P fundraising — or if you wish it would — I hope you'll join us in Washington, D.C., on Oct. 21.

Are you utilizing the right tools and strategies to optimize the amount of online donations you receive? Here, we’ll explain two simple strategies for improving your organization’s corporate-giving metrics by making just a few simple edits to your website.

This approach and these ideas can guide you to much, much bigger money. It's all in how you approach your donor.